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Channel Marketing Leadership Videos

In our channel leadership videos, we speak to industry experts, our own Sherpa team and other channel leaders to discuss and explore current trends and challenges faced by Partners and Vendors.

  • Channel Transformation Framework | Why the industry needs it.

    Tom Perry introduces the new Channel Transformation Model and discusses why Sherpa have created the Channel Maturity Framework and the Channel growth self assessment.

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  • What does the channel ecosystem currently look like?

    For the latest installment of our Channel Transformation Series, we sat down with Shane Redding from Think Direct to discuss the current trends in B2B Marketing. Part one of three.

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  • What does positive transformation in channel marketing look like to a Partner?

    We sat down with Marcus Leathwood, CMO at Acuity Solutions to discuss the challenges that Partners face when marketing in the channel and some of the positive steps which Acuity have seen in recent years.

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  • What does Channel Transformation mean for an ISV?

    Chief Channel Officer at Skynamo, Brian Howe, chats with Tom Perry about the current state of channel marketing and how the landscape needs to change for success.

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  • What can be done to transform CX in channel marketing?

    In part two of three videos discussing channel marketing, we find out what Shane thinks about the recent CX revolution in B2B marketing: from speed of response, sales and marketing alignment, inside sales and the need for the human touch in channel marketing.

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  • What key changes are we likely to see across the channel marketing space?

    In the final instalment of Tom Perry's discussion with Shane Redding from Think Direct, they discuss Channel Transformation and what she thinks will be integral in transforming channel marketing. Find out what Shane thinks about how we can use tech to transform our marketing, the importance of a definitive value proposition and how we can embed social proof in our marketing plans.

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